The PR embargo, which restricted companies from publicising their involvement in the London 2012 Olympics has recently been lifted. This means that companies like Alpha Rail, who supplied metal railings and gates for the Athletes Village and the Lee Valley White Water Centre, as well as other companies who supplied services for the Games are at last able to publicise their involvement.
The embargo was enforced with good reason, in order to protect the rights of the official sponsors of the event. In total, there were over 50 companies from all sorts of industry sectors, who collectively paid over £700m to gain publicity from their sponsorship deals. Understandably they wanted to protect this investment and maximise all marketing opportunities.
Alpha Rail was appointed to work on two projects that we are now able to talk about.
Volker Highways appointed us to provide decorative vertical bar railings, flat top railings and single leaf gates for blocks 1 & 7 of the Athletes Village.
As part of the regeneration programme, the Olympic Village design was based on being able to reuse the buildings after the games as a new residential district for Stratford. The area is now called East Village and comprises 2,818 homes, including 1,379 affordable homes.
Lee Valley White Water Centre
We were also appointed by Morrison Construction to provide decorative flat top railings, decorative pedestrian guardrail, double leaf gates handrail and parapet for the Lee Valley White Water Centre.
The venue cost £31m to build and has a purpose-built slalom course where the Olympic white-water canoe events were held. The main competition channel is an international – and Olympic-standard 300-metre canoe and kayak slalom course which is now open for public use, further extending the Olympic legacy.
Please click here to read the full project profile on metal railings for London 2012 Olympics.
Tags: London 2012 Olympicsmetal railings